Sponsor WABA On-Bike Events

WHY SPONSOR WABA ON-BIKE EVENTS?

We have big plans for the year ahead, and as a WABA on-bike event sponsor, your business stands out as a leader in the movement to build a healthy, happy, more livable region.

Connect with the WABA audience in authentic, engaging ways—both online and in-person—while directly supporting the expansion of regional trail networks, protected bike lanes, and safer streets, and align your brand with the region’s leading active transportation advocacy organization.

Highlights

  • 3,100+ Signature Events Attendees ( 4 events)
  • 6,000+ people riding their bikes
  • 400,000+ average digital impressions per event
  • 850+ miles ridden
  • 100+ happy campers (WABA in the Wild and Bike Camp!)

Your Experience

Sponsors connect with the WABA audience through digital exposure and face-to-face interaction with event attendees. We work with you to ensure creative, authentic, and seamless engagement.

Each on-bike event has its own communications strategy and is promoted via all WABA digital channels.

Your Exposure

Digital Audience: Our followers are highly engaged because our messaging is clear, relevant, and personable.

 

Event Participants

Event participants are dues-paying WABA members—they live all over the DC region, and each event creates a unique experience to enjoy biking in places where they live, work, and play.

    • WABA members back our vision, support our campaigns, and proudly represent WABA’s decades of better biking in the region.
    • 5,500+ dues-paying members.
    • 94% members plan to renew next year.
    • Our members live active lifestyles—outdoors and in their communities.

2019 Sponsorship Opportunities

WABA’s on-bike events are engaging community events that lead thousands of riders each year to experience new places to bike, and new people to bike with. Associate your brand with these on-bike events:

2019 Signature Ride Events:

  • Sprouts Ride (April) *new! 

    • Get back in the saddle this spring with the Sprouts Ride! We’re launching a family ride accessible to riders of all ages (and skill levels).

  • Spring Signature Ride (June 15th) *new!

    • Starting and ending in Crystal City, WABA’s newest Signature Ride Event is coming this June!

      This new signature event will have a two-pronged engagement strategy—combining our classic ride event format with a community block party.

      • The ride will be fun, beautiful ride routes to explore northern Virginia, accessible to riders of all skill level and experience.
      • The focus on community engagement and place-making will connect our on-bike and off-bike community with WABA’s work.
  • 50 States Ride (September)

    • The 50 States Ride is an urban adventure by bicycle, and a crowning achievement for many area bicyclists.

    • WABA offers three routes: the 55-mile 50 States route, the 30-mile Route 66, and the 15-mile 13 Colonies route, that take riders to all 8 Wards in DC.

    • Our most popular Signature Ride Event, this ride is a celebration of bicycling in the district and region: a community event where riders encourage one another and share in the feeling of biking through our nation’s capital.

  • Cider Ride (November)

    • The Cider Ride takes participants from DC into Prince George’s County, MD and connects riders to bicycling issues in Prince George’s county and opportunities to take action and help grow bicycling in the region.

    • All participants enjoy “cider stops” and fall themed treats.

Happy Campers:

  • WABA in the Wild (October)

    • WABA’s bike touring experience engages some of our most dedicated members and supporters out in the wild. During the WABA in the Wild weekend, 25-30 participants:

      • Ride 184.5 miles from Cumberland, MD to Washington, DC
      • Enjoy a fully supported ride experience, including accommodations, meals, snacks, and support
      • Celebrate the $30,000+ they raised for WABA through peer-to-peer fundraising
      • Engage with C&O Canal staff and WABA experts to learn about advocacy and education efforts in the region

 

  • Bike Camp! (June—July)

    • Bike Camp! is a summer program for kids aged 8 to 14. It’s experiential learning that’s all about team-building, fun, community, and discovery. Each session runs from 9am-4pm, Monday through Friday. Bike Camp 2019 has four week-long sessions.

Community + Education:

  • Community Rides (24 per year)

  • Personal, educational, and fun bike rides for customers, employees, and community members: WABA Community Rides are for bicyclists of all ages and abilities.
  • Sponsor a Community Ride and feature a route, bike by your business, or simply create a fun engaging event for your customers or employees to bike around with their friends and family.

 

Sponsorship Levels

Signature Events:

Title Sponsorship, $10,000

PRE-EVENT PROMOTION

  • Ride Presented by “Sponsor” on all digital and physical promotional materials
  • Logo prominently featured on event page
  • Logo prominently featured in all email, social, and earned media campaigns

 DAY-OF RECOGNITION

  • Presented by “Sponsor”on signature event collateral 
  • Branded pit stop
  • Logo on all physical event materials such as cue sheets, banners, and celebration splash screens
  • Twitter + Facebook shoutouts day-of (two)
  • Invitation to host an interactive experience at the start of the ride, a pit stop, or the after-party to connect directly with riders.
  • Full page ad in Ride Guide
  • 10 Complimentary Ride Registrations

POST-EVENT PROMOTION

  • Prominent display in ride re-cap blog post
  • Logo + link prominently displayed on post-ride thank-you email
  • Event metrics and report

 

Celebration Sponsor, $5,000

PRE-EVENT PROMOTION

  • Logo prominently featured as a “Celebration Sponsor” on event page
  • Logo prominently featured as a “Celebration Sponsor” in all email, social, and earned media campaigns

DAY-OF RECOGNITION

  • Invitation to host an interactive experience at the start of the ride or the after-party to connect directly with riders.
  • Twitter + Facebook shoutouts day-of
  • Half page ad in Ride Guide
  • 5 Complimentary Ride Registrations

POST-EVENT PROMOTION

  • Logo + link on post-ride thank-you email
  • Event metrics and report

 

Pit Stop Sponsor, $2,000

(Photo: Michelle Cleveland)

PRE-EVENT PROMOTION

  • Logo featured as “Pit Stop Sponsor” on event page
  • Logo featured as “Pit Stop Sponsor”  in all email, social, and earned media campaigns

DAY-OF RECOGNITION

  • Invitation to host an interactive experience at a pit stop  to connect directly with riders.
  • “Pit Stop Presented by” on all rider cue sheets
  • 2 Complimentary Ride Registrations
  • Quarter page ad in Ride Guide

POST-EVENT PROMOTION

  • Logo featured as “Pit Stop Sponsor” on  post-ride thank-you email
  • Event metrics and report

Ride Guide Sponsor: $500+

    • Safety is always a priority at WABA community events, so we communicate with riders early and often. Our Ride Guide is a quick and easy reference guide that covers route information, parking, and other essential ride details.
    • $500 half-page ad, $1,000 full-page ad, $2,000 back cover

Community + Education Events:

WABA in the Wild

  • Sponsor Levels:
    • Title,  $10,000
    • Celebration, $5,000
    • Camp, $2,500

Bike Camp!

  • Sponsor Levels:
    • Title,  $10,000
    • Wrench, $5,000
    • Ride, $2,500

Community Rides: $3,500/ ride

  • Distance and route planned based on target audience and desired start and end location.
  • Includes comprehensive route planning, cue sheet creation, staff test ride(s).
  • Includes safety check, best riding practices, and fun, safe riding experience.
  • Intimate time with expert urban bicyclist for riders to ask questions and enjoy the ride!

 

Get in touch!

Contact us today: The sooner you sign up to sponsor, the more we can leverage your event exposure and maximize your investment!

For more information on pricing and availability, email Laura Miller Brooks at laura.miller@waba.org or call 202-518-0524 x 211.

Thank you to our 2018 Sponsors:

Title Sponsors:

Celebration Sponsors:

  

Pit Stop Sponsors:

Supporters: